Depending on search engines and blindly advertising and hoping for good results is not a sustainable marketing strategy. Now a days social media has grown to become one of the top platforms to reach consumers, new approaches to digital marketing have started to emerge. One of the top strategies being used by businesses looking to maximize their reach online is Social Media Optimization (SMO).
Social Media Optimization is essentially using social media as a catalyst to grow your company’s online presence. Where some companies tend to just set up a Facebook Page, Twitter Profile or Instagram because it’s the “cool” thing to do, SMO is about strategically creating, building and maximizing your social media plan to connect with your target audience. SMO allows you to: